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𝐋𝐢𝐬𝐭𝐞𝐧. 𝐋𝐞𝐚𝐫𝐧. 𝐏𝐫𝐨𝐟𝐢𝐭. At Young and Profiting Podcast we investigate a new self-improvement topic each week and interview some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your life no matter your age, profession or industry. Our subject matter ranges from enhancing productivity, how to gain influence, the art of side hustles and more! If you’re smart and like to continually improve yourself, hit the subscribe button, because you’ll love it here at Young and Profiting Podcast.

March 15, 2021

#106: Launching a Business or Side Hustle with Josh Kaufman

Want to start a business but not sure where (or how) to start?!


In today’s episode, we are talking with Josh Kaufman, best-selling author, researcher, and speaker. Josh's TEDx talk on The First 20 Hours is one of the top 25 most-viewed TED talks published to date, with over 22 million views on YouTube. His research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD.


In this episode, we chat about Josh’s first book, Personal MBA, signs to find a viable market if you are starting a business, and the characteristics that all good products/services have. We’ll also talk more about how to test out your business idea, actionable steps to decide pricing, learning curves, the aspects of rapid skills acquisition, and more. This is a jam packed episode that we made it into two parts - so make sure to catch both!


Social Media:


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Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on ClubHouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com




04:15 - How Josh’s Degree Shaped His Career

07:43 - Why Josh Decided to Write His Book, Personal MBA

11:50 - How to Find a Viable Market 

19:41 - Signs to Look for if There’s Real Opportunity

 26:16 - Good Characteristics of a Product or Service

29:56 - Exceptional Product/Service in the Pandemic

32:24 - Best Ways to Test Business Ideas

35:38 - Steps to Decide Pricing 

44:20 - Different Objections to Anticipate


Mentioned in the Episode:


Josh’s Website: joshkaufman.net

Josh’s First Book, Personal MBA: https://personalmba.com/

Josh’s Second Book, The First 20 Hours: https://first20hours.com/

Josh’s New Book, How to Fight a Hydra: https://howtofightahydra.com/#home

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