How To

𝐋𝐢𝐬𝐭𝐞𝐧. 𝐋𝐞𝐚𝐫𝐧. 𝐏𝐫𝐨𝐟𝐢𝐭. Hala investigates a new self-improvement topic each week and interviews the brightest minds in the world―turning their wisdom into actionable advice you can use in your life no matter your age, profession or industry. YAP’s subject matter ranges from enhancing productivity, how to gain influence, the art of side hustles and more! If you’re smart and like to continually improve yourself, hit the subscribe button, because you’ll love it here at Young and Profiting Podcast.

August 30, 2021

#129: Transform Your Identity with Anthony Trucks

Looking to shift your mindset?

In this episode, we are talking with Anthony Trucks, former NFL player turned transformational identity shift coach. As the founder of Identity Shift coaching, he uses cutting edge science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at 3 years old, being adopted into an all-white family at 14, losing his NFL career to injury and more he learned how to shift at a very young age, and now his life mission is teaching others how to Make Shift Happen in their lives.

Anthony's expertise is helping individuals transform their current challenges into their greatest success. His pride in this program is providing the path and motivation for others to SHIFT their lives from where they currently are to where they want to be. Anthony is also the host of the Aww Shift Podcast. He’s been featured on NBC, NFL, the CW, Amazon, Netflix, National Geographic.

In today’s episode, we discuss Anthony’s tumultuous upbringing, how he first got into football, and the major life shift he endured while in the NFL. We’ll also chat about Anthony’s Shift Method, his advice for creating your ideal identity, and how external factors shape your identity. If you’ve been feeling held back lately, this is a must-listen episode on how to shift your identity.


Sponsored by - 

Gusto. Get three months free when you run your first payroll at  


ZipRecruiter. Go to, to try out ZipRecruiter for free.


Social Media:


Follow YAP on IG:

Reach out to Hala directly at

Follow Hala on Linkedin:

Follow Hala on Instagram:

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts:




00:53 - Anthony’s Life Growing Up and Being Adopted

03:00 - How His Family’s Limitations On Him Affected Him

03:49 - How Anthony’s Life Changed Once He Got Adopted

05:04 - The Way Anthony Caught Up With His Peers in Football

08:34 - Anthony’s Demeanor as a Child 

11:38 - The Definition of Identity

14:22 - The Shift Method

16:31 - Categorizing Aspects of Our Life

19:40 - Anthony’s Major Identity and Life Shift

26:05 - The Biggest Obstacles To Reaching Our Ideal Identity

28:40 - How Ego Relates to Your Identity

30:46 - Actionable Tips To Get Over Your Ego

33:58 - Three Steps To The Identity Shift

38:14 - The Importance of Your Environment

40:42 - Anthony’s New Book, Identity Shift

42:06 - Anthony’s Secret to Profiting in Life

45:06 - How Anthony Forgives 


Mentioned In The Episode:


Anthony’s Website:

Anthony’s Instagram:

Anthony’s New Book (use code YAP for special gift):

More episodes

Load more

Podbean App

Play this podcast on Podbean App