Young and Profiting with Hala Taha

YAPClassic: Wim Hof, The Iceman, on How to Conquer Your Mind and Take Control of Your Life

When Wim Hof was 35, his wife, who suffered from schizophrenia, committed suicide. He then had to raise four young children by himself with no money. His only escape from daily agony was submerging himself in ice water. There, he discovered the physical and mental healing power of ice water. Since then, Wim has revolutionized the way we view the body’s capacity to heal itself using all-natural techniques. In this episode of YAPClassic, Wim will unpack the importance of deep breathing, how he took over his autonomic nervous system, and how to connect with your intuition. Wim Hof is a Dutch extreme athlete, motivational speaker, and well-being influencer, known as "The Iceman” for a long list of incredible feats involving his ability to withstand extreme cold, including 26 Guinness World Records. He is also the founder of The Wim Hof Method, the science-backed practice of using breathwork, meditation, and cold therapy to voluntarily activate your autonomic nervous system and immune system response and consciously control your response to stress and pain. In this episode, Hala and Wim will discuss: - Role of the body vs. the role of the soul - What’s wrong with always feeling comfortable? - Why you should be curious about everything- How do you know what your intuition is? - Are we in the next stage in human evolution? - How did Wim Hof become the Iceman? - The importance of deep breathing - The Wim Hof breathing method- How Wim took control over his autonomic nervous system - And other topics…Wim Hof is a Dutch extreme athlete, motivational speaker, and well-being influencer. He is known as "The Iceman.” Wim earned this nickname after setting 26 Guinness world records, including swimming under ice, running a half marathon above the Arctic Circle barefoot, submerging himself in ice for 1 hour and 52 minutes, and climbing Mount Kilimanjaro in just shorts and sandals.Wim Hof is the creator of the Wim Hof method, a combination of breathing, cold therapy, and commitment to give you the tools to take control of your body. Wim is on a mission to share the potential health benefits of his method, working with scientists around the world to prove that his techniques work. He is the author of several books including, The Wim Hof Method: Activate Your Full Potential. LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Resources Mentioned: Wim’s Website: https://www.wimhofmethod.com/Books by Wim Hof: https://www.amazon.com/Wim-Hof/e/B078GR8G49 Wim’s Linkedin: https://www.linkedin.com/in/wim-hof-691a0026/Wim’s Instagram: https://www.instagram.com/iceman_hof/Wim’s Twitter: https://twitter.com/Iceman_HofWim’s Facebook: https://www.facebook.com/icemanwimhof/Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyMillionaire University - Find The Millionaire University on Apple, Spotify, or wherever you get your podcastsMore About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

Ken Okazaki: 7-Figure Video Funnels, How to Create Compelling Marketing Videos with Just Your Phone | E230

Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot and focus on the video marketing part of the business by starting his own video marketing company. In this episode, Ken will teach you the skills you need to optimize video content to gain more views, leads, and sales. He will also break down his 7 Figure Video Funnel Framework. Ken Okazaki leads Oz Media Global and helps businesses plan, optimize and launch their video campaigns. He also owns GoBox Studio and 20x Agency. He offers both done-for-you video agency services, and done-with-you video coaching programs, and specializes in helping promote and market personal brands. His clients have generated millions of dollars from video marketing through working with him.In this episode, Hala and Ken will discuss: - Why Ken left his home at 17 years old- What Ken learned from leaders like Tony Robbins- How to record Insta-ready video from your iPhone- What it means to “love the lens”- The toilet strategy- How to come up with a hockey puck title- Using Ken's HILDA framework for creating engaging videos- Ken’s 7-Figure Video Funnel Framework- And other topics…Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes. Ken enjoys working from home and traveling the world to meet face-to-face with business leaders - from first-time entrepreneurs to the most prominent speakers globally - to guide them toward growth.Resources Mentioned:Ken’s Website: https://kenokazaki.com/Ken’s LinkedIn: https://www.linkedin.com/in/video-marketing-coaching/Ken’s Twitter: https://twitter.com/kenokazaki Ken’s Instagram: https://www.instagram.com/kenokazaki/?hl=enKen’s Facebook: https://www.facebook.com/kenokazakipageKen’s Podcast The Content Capitalists: https://podcasts.apple.com/us/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 Ken’s Video as a Service Agency: https://20xagency.com/Ken’s Book: The 7-Figure Video Funnel: The ultimate guide to building your brand and marketing your business using video: https://www.amazon.com/Figure-Video-Funnel-ultimate-marketing/dp/B09KN7ZQM5 GoBox Studio: https://goboxstudio.com/Go to youngandprofiting.co/goboxstudio and use coupon code YAP for a 10% off discount!LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyMillionaire University - So take the next step to earning 7 figures with your business… listen to The Millionaire University Podcast!More About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

Jason Fladlien: Become a Master of Influence and Persuasion | E229 | Part 2

During the dawn of the Internet, Jason Fladlien started experimenting with online business. Since then, he’s built up an impressive resume including selling over $500M worth of products and services using webinars and releasing the best-selling book One to Many: The Secret to Webinar Success. Jason also co-founded Rapid Crush, where he delivered and executed the most successful affiliate product launch in Internet history. In Part 2 of this episode, Jason will teach us how to leverage human behavior in all of our marketing efforts. He will share some of his best actionable tips on how to transform an audience, not just inform them. This episode is chock full of practical and tactical advice, so get ready to take some notes! Jason Fladlien is one of the most successful online entrepreneurs in the world. In fact, Joe Polish has called him “one of the top 5 living marketers on the planet.” Jason is often called in by 7, 8, and even 9-figure companies to help them with their marketing. To date, he is the only marketer Zoom specifically brought in to help its own users with webinars! In this episode, Hala and Jason will discuss: - How to keep people watching your webinar- The perfect length of a webinar- Reducing the limiting beliefs of your customers- How to transform, not inform, your audience- Performing ecological checks on your audience- How to navigate larger markets- Why success is in “the 10,000 hours”- And other topics…Jason Fladlien is known as the quarter-billion-dollar webinar man. His pitch webinars have set records in the information, coaching, affiliate, and software space. He draws upon his eclectic background for inspiration, from being a Hare Krsna monk and a rapper born and raised in the small town of Muscatine, Iowa. Jason has risen to the top of several industries including information products, software, coaching, consulting, speaking, and eCommerce.Jason is often called in by 7, 8, and even 9-figure companies to help them with their marketing. To date, he is the only marketer Zoom specifically brought in to help its own users with webinars. These days Jason spends much of his focus on Strategic Positioning – whereas other marketers try to figure out the best recipes and how to be the best chef, Jason figures out how to get the best ingredients in place first.Resources Mentioned:Jason’s Website: https://jasonfladlien.com/Jason’s LinkedIn: https://www.linkedin.com/in/jason-fladlien/Jason’s Twitter: https://twitter.com/Jason_FladlienJason’s Instagram: https://www.instagram.com/jasonfladlien/Jason’s Facebook: https://www.facebook.com/jasonmfladlien/Jason’s Podcast The Jason Fladlien Showhttps://podcasts.apple.com/us/podcast/the-jason-fladlien-show/id1649795547Jason’s book One to Many: https://www.amazon.com/One-Many-Secret-Webinar-Success/dp/1544500629 LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyOne Skin - Go to https://youngandprofiting.co/oneskin and use code PROFITING to get 15% off!The Kelly Roach Show - Listen to The Kelly Roach Show on Apple, Spotify or wherever you listen to podcasts.Millionaire University - So take the next step to earning 7 figures with your business… listen to The Millionaire University Podcast!Nom Nom - Go to trynom.com/YAP for 50% off on your two-week trialMore About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

Jason Fladlien: The Quarter-Billion-Dollar Webinar Man Reveals His Best Marketing and Sales Secrets | E229 | Part 1

Jason Fladlien started his career in the most unusual way - as a rapping monk. Even though rap was his passion, he got to a point where he couldn’t sell his records. After he started studying marketing, Jason fell in love with creating information products that helped people solve problems. Today, Jason is widely known as the quarter-billion-dollar webinar man. In Part 1 of this episode, Jason will share his fascinating come-up story, from becoming a monk to one of the best webinar experts in the world. He will dive into his framework for putting on a successful webinar that inspires, transforms, and converts. Jason Fladlien is one of the most successful online entrepreneurs in the world. In fact, Joe Polish has called him “one of the top 5 living marketers on the planet.” Jason is often called in by 7, 8, and even 9-figure companies to help them with their marketing. To date, he is the only marketer Zoom specifically brought in to help its own users with webinars! In this episode, Hala and Jason will discuss: - What Jason has learned from marketers like Alex Hormozi and Russell Brunson- Jason’s journey from rapper, to monk, to marketer- How Jason uses strategic positioning- Why we should give value first, offer second- Cementing authority- The principle of commitment and consistency- How to anchor an audience- And other topics…Jason Fladlien is known as the quarter-billion-dollar webinar man. His pitch webinars have set records in the information, coaching, affiliate, and software space. Jason has risen to the top of several industries including information products, software, coaching, consulting, speaking, and eCommerce.Jason is often called in by 7, 8, and even 9-figure companies to help them with their marketing. These days Jason spends much of his focus on Strategic Positioning – whereas other marketers try to figure out the best recipes and how to be the best chef, Jason figures out how to get the best ingredients in place first.Resources Mentioned:Jason’s Website: https://jasonfladlien.com/Jason’s LinkedIn: https://www.linkedin.com/in/jason-fladlien/Jason’s Twitter: https://twitter.com/Jason_FladlienJason’s Instagram: https://www.instagram.com/jasonfladlien/Jason’s Facebook: https://www.facebook.com/jasonmfladlien/Jason’s Podcast The Jason Fladlien Showhttps://podcasts.apple.com/us/podcast/the-jason-fladlien-show/id1649795547Jason’s book One to Many: https://www.amazon.com/One-Many-Secret-Webinar-Success/dp/1544500629 Alex Hormozi’s book $100M Offers:https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 Robert Cialdini’s book Influence: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/B08RLT11Q3/ref=sr_1_1?hvadid=580628709003&hvdev=c&hvlocphy=1017108&hvnetw=g&hvqmt=e&hvrand=4299431605828671178&hvtargid=kwd-1328960912&hydadcr=15528_13517414&keywords=influence+by+robert+cialdini&qid=1687126289&sr=8-1LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyOne Skin - Go to https://youngandprofiting.co/oneskin and use code PROFITING to get 15% off!The Kelly Roach Show - Listen to The Kelly Roach show on Apple, Spotify or wherever you listen to podcasts.More About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

Carolina Reis: Reverse Your Biological Age and Increase Your Longevity With These Pro-Aging Hacks! | E228

Growing up in a small town in the countryside of Brazil, Carolina Reis was always fascinated with “the code of life.” While studying stem cell biology and tissue engineering, Carolina sought for a way to use her knowledge to build a scalable, sustainable company. After relocating to Silicon Valley, Carolina and three other scientists united in their passion to develop solutions to prolong human healthspan. In this episode, we will learn about Carolina’s mission in founding the company OneSkin and how our skin can impact our overall health. We will also discuss how to reduce biological aging, why we need healthy skin habits to thrive, and how we can increase our “skin span.”Carolina Reis is a scientist and the co-founder and CEO of OneSkin, a biotechnology company working to fight humanity’s oldest problem…aging. Fueled by their passion for science and love of life - Carolina and three other women Ph.D. scientists joined forces to create the pioneering skincare company OneSkin to forever transform the way humans experience aging.In this episode, Hala and Carolina will discuss: - Why OneSkin is pro-aging- The science behind aging  - The problem with traditional anti-aging products- Why people live the longest in Blue Zones- Increasing skin span- The connection between our skin and our brain- Carolina’s thoughts on botox- And other topics…Carolina Reis is a biotechnology entrepreneur and the founder of OneSkin. As a founder of OneSkin, she and the team have been working to develop the first anti-senescence topical product designed to promote skin health from within. She holds a biochemistry degree and a Ph.D. focused on stem cell and tissue engineering. After more than 10 years of developing science in academia, she is thrilled to translate basic science into products that will extend our health span. Carolina is an alumnus of IndieBio, the world's largest seed biotech accelerator. She moved from Latin America to Silicon Valley 4 years ago to found OneSkin and has been actively engaged in the longevity ecosystem in the Bay Area. Resources Mentioned:Carolina’s Website: https://www.oneskin.co/ Carolina’s LinkedIn: https://www.linkedin.com/in/carolina-reis-oliveira-a69b8a27/Carolina’s Twitter: https://twitter.com/Carol_roliveiraOneSkin’s Instagram: https://www.instagram.com/oneskin.co/OneSkin’s Facebook: https://www.facebook.com/OneSkinTechSkincare Ingredient Checker: https://www.thinkdirtyapp.com/ Go to https://youngandprofiting.co/oneskin and use code PROFITING to get 15% off!LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyMasterclass - Go to masterclass.com/profiting for 15% off an annual membership.The Millionaire University Podcast - So take the next step to earning 7 figures with your business… listen to The Millionaire University Podcast!More About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

Kim Scott: Radical Candor, How to Say What You Mean Without Being A Jerk | E227

Kim Scott has made an impressive name for herself in Silicon Valley as a business leader and tech executive. After a few failed startups, Kim started working at Google, where her boss was the infamous Sheryl Sandberg. After Sheryl gave her some tough love, Kim decided to write Radical Candor to teach bosses and employees how to improve their leadership while providing guidance that helps others grow. In this episode, Kim will share how to instill “radical candor” in a workplace environment, both as a boss and as an employee. She will talk about what it means to care personally and challenge directly while avoiding toxic behaviors. She will also discuss her latest book Just Work and how to get shit done - fast and fair. Kim Scott is an author and the co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was also a member of the faculty at Apple University, and before that, led AdSense, YouTube, and DoubleClick teams at Google.In this episode, Hala and Kim will discuss: - Kim’s career - from Russia to Silicon Valley- Why we should care personally and challenge directly- How to solicit feedback- Using radical candor- Avoiding obnoxious aggression- The difference between superstars and rockstars- Steve Jobs's Management style- Overcoming unconscious bias- And other topics…Kim Scott is the author of Just Work: How to Root Out Bias, Prejudice, and Bullying to Build a Kick-ass Culture of Inclusivity and Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity and co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University, and before that, led AdSense, YouTube, and DoubleClick teams at Google. Prior to that, Kim managed a pediatric clinic in Kosovo and started a diamond-cutting factory in Moscow.Resources Mentioned:Kim’s Website: https://kimmalonescott.com/bioKim’s LinkedIn: https://www.linkedin.com/in/kimm4/Kim’s Twitter: https://twitter.com/kimballscottKim’s Instagram: https://www.instagram.com/kimmalonescott/?hl=enRadical Candor Podcast: https://www.radicalcandor.com/candor-podcast/Radical Candor Company: https://www.radicalcandor.com/our-approach/Kim’s book Radical Candor: https://www.amazon.com/Radical-Candor-Revised-Kick-Ass-Humanity/dp/1250235375 Kim’s book Just Work: https://www.amazon.com/Just-Work-Done-Fast-Fair/dp/1250203481 LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyMasterclass - Go to masterclass.com/profiting for 15% off an annual membership.The Millionaire University Podcast - So take the next step to earning 7 figures with your business… listen to The Millionaire University Podcast!More About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

YAPClassic: Ed Mylett on The Power of One More, How to Reprogram Your Mind to Get What You Want

As a child, Ed Mylett carried a lot of internalized shame. His father was an alcoholic, he was riddled with anxiety, and his classmates bullied him for being too skinny. When Ed was 15, his dad got sober, which taught Ed that people can change their lives at any time. Now, Ed is considered one of the best speakers and mindset coaches in the world. In this episode of YAPClassic, Hala and Ed chat about Ed’s new book, The Power of One More. They also talk about the trilogy of identity, the role of intentions in goal-setting, and how learning to reprogram our Reticular Activating System (RAS) can help us live our dream life. Ed Mylett is a renowned entrepreneur, speaker, and author who has amassed millions of followers on social media. He is known for his inspirational speeches, books, and podcasts that motivate individuals to achieve success in all areas of their lives. Ed has been named one of Forbes’ Top 50 Wealth Coaches and has been featured in prominent publications like Entrepreneur and Business Insider.In this episode, Hala and Ed will discuss: - Using your worst mistakes to help others heal- How to touch your dreams before they come true - Reprogramming your Reticular Activating System - Living in your imagination instead of your worries- How parents implant their limiting beliefs into their children- How to adjust your identity as you accumulate new skills- The value of faith, intention, and association- How to build a social circle that encourages your success- The power of blissful dissatisfaction - And other topics…Ed Mylett is a business leader, peak performance expert, life & business strategist, author, and podcaster. Ed got his start in the financial services industry, where his success earned him a spot on the Forbes 50 Wealthiest Under 50 List. Ed is now involved in a range of ventures, including technology, real estate, health, food/nutrition, and more. Ed is the author of Max Out Your Life and The Power of One More - The Ultimate Guide to Happiness and Success (June 2022). He is also the founder and host of his podcast and YouTube Channel, The Ed Mylett Show.LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Resources Mentioned:The Power of One More: https://thepowerofonemore.com/ The Ed Mylett Show: https://podcasts.apple.com/us/podcast/the-ed-mylett-show/id1181233130Ed’s books: https://www.amazon.com/Ed-Mylett/e/B07G7H2JTB Ed’s Website: https://www.edmylett.com/Ed’s Linkedin: https://www.linkedin.com/in/edmylett/Ed’s Twitter: https://twitter.com/EdMylett Ed’s Instagram: https://www.instagram.com/edmylettEd’s Facebook: https://www.facebook.com/EdMylettFanPage Sponsored By: Brevo - Go to youngandprofiting.co/brevo and use the promo code "PROFITING" to save 50% on your first 3 months of the Starter & Business plan!Collective - Go to Collective.com to save on taxes this yearNom Nom - Go to trynom.com/YAP for 50% off on your two-week trialMasterclass - Go to masterclass.com/profiting for 15% off an annual membership.More About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

Neil Patel: Grow Your Business With These Digital Marketing Trends in 2023 | E226

Neil Patel was always thinking about what he could do to become financially successful, but as a teenager without a college degree, he couldn’t get a high-paying job. To solve this problem, Neil Patel created his first company, a job site called AdviceMonkey, at just 16 years old. Neil learned the vitality of SEO and online marketing, and since then, he has launched digital marketing agencies around the world to help businesses firsthand. In this episode, Neil will tell the story of how he became one of the world’s most recognized marketing experts. He will break down his biggest digital marketing tips, from social media, to email marketing, to SEO, and he’ll share his insight on marketing trends in 2023.Neil is a digital marketer, NYT bestselling author, entrepreneur, and investor. After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, Neil now focuses on running his SEO Tool Ubersuggest, as well as his agency NP Digital, which specializes in paid campaigns, SEO, social media, and content marketing. He has worked with global brands like Amazon, NBC, GM, HP, and Viacom.In this episode, Hala and Neil will discuss: - How Neil started his first company at 16- Neil’s Marketing Formula- Understanding upsells vs. downsells- Increasing customer lifetime value- How to be omnipresent on social media- The biggest SEO hacks for entrepreneurs- Valuable email marketing tactics- New podcast marketing trends- How to view and leverage AI- Neil’s thoughts on the verification check- And other topics…Neil Patel is a digital marketer, NYT bestselling author, entrepreneur, and investor. In terms of accolades, Neil has received dozens over his 20+ years as a marketer. To name a few: Forbes says he is one of the top 10 marketers, he was recognized as a top 100 entrepreneur under the age of 30 by President Obama, and The Wall Street Journal calls him a top influencer on the web! After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, Neil now focuses on running his SEO Tool Ubersuggest, as well as his agency NP Digital, which specializes in paid campaigns, SEO, social media, and content marketing. He has worked with global brands like Amazon, NBC, GM, HP, and Viacom.Resources Mentioned:Neil’s Website: https://neilpatel.com/Neil’s LinkedIn: https://www.linkedin.com/in/neilkpatel/Neil’s Twitter: https://twitter.com/neilpatel Neil’s Instagram: https://www.instagram.com/neilpatel/Neil’s Facebook: https://www.facebook.com/neilkpatel/ Neil’s Podcast Marketing School - Digital Marketing and Online Marketing Tips: https://marketingschool.io/Neil’s book Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum https://www.amazon.com/Hustle-Power-Charge-Meaning-Momentum/dp/1623367166Neil’s company Ubersuggest: https://neilpatel.com/ubersuggest/Code Canyon: codecanyon.netLinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By: Brevo - Go to youngandprofiting.co/brevo and use the promo code "PROFITING" to save 50% on your first 3 months of the Starter & Business plan!Collective - Go to Collective.com to save on taxes this yearNom Nom - Go to trynom.com/YAP for 50% off on your two-week trialMore About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

YAPClassic: Paul Getter, Marketing Secrets to Grow Your Brand and Business

When Paul Getter was unemployed and looking for a sustainable income stream, he stumbled upon the then-hidden power of Facebook as a marketing tool. Despite having no formal education in marketing, he dedicated himself to becoming a master at internet marketing. Paul has now spent over one billion dollars running ads and campaigns for his clients and regularly works with A-list clients like Grant Cardone and Bob Proctor. In this episode of YAPClassic, you’ll learn some of Paul’s top personal branding tips, how to qualify your leads, and the secret sauce to a successful paid advertising campaign. Paul is the CEO of The Internet Marketing Nerds. He’s in the top 1% of ad spenders on Facebook and has over 1 million followers on Instagram. He has helped build, optimize, manage, and run traffic to some of the best-performing funnels in the online marketing world and helped scale multiple businesses to 8 figures per year. In this episode, Hala and Paul will discuss: - How making a church Facebook page changed Paul’s life- Why platforms lose organic reach over time - Why you should prioritize relationships over revenue- How to foster meaningful relationships on social media- The three L’s of personal branding- The golden rule of paid ads- The double-edged sword of data tracking- Using forms to qualify your leads - Why you should start a side hustle (and how to do it!)- And other topics…Paul Getter is a consultant, social media expert, speaker, and serial entrepreneur. Paul started learning about the power of Internet marketing, and within just a few short years, became one of the most sought-after marketing experts in the world, spending MILLIONS per month online for his clients. He has helped build, optimize, manage, and run traffic to some of the best-performing funnels in the online marketing world.He currently serves as CEO of The Internet Marketing Nerds and manages several million dollars per month in advertising for clients. Some of Paul's clients have included celebrities and online personalities such as Tai Lopez, Grant Cardone, Les Brown, Lewis Howes, Tim Storey, Kevin Harrington, Neil Patel, and Bob Proctor.LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Resources Mentioned:Paul’s Website: https://www.paulgetter.com/home-1 Paul’s YouTube: https://www.youtube.com/c/PaulGetter Paul’s LinkedIn: https://www.linkedin.com/in/paul-getter/ Paul’s Instagram: https://www.instagram.com/paul/ Paul’s Facebook: https://www.facebook.com/PaulGetterInternetMarketingNerd/ Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyMore About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/

Seth Godin: Why Employee Productivity Is at a 70-Year Low and What to Do About It | E225

Traditional work methods are no longer effective in the American workforce. Because of the pandemic, the surge in remote work, and economic instability, employees are feeling unmotivated and constrained creatively. To solve this problem, thought leader and best-selling author Seth Godin is on the search for significance. In this episode, Seth is back on YAP to discuss key topics from his newest book, The Song of Significance: A Manifesto for Teams and the People Who Lead Them. Seth will share why industrialism is currently leading us on a “race to the bottom,” the reason why humans are not a “resource,” and how to make change happen as a significant team and leader in 2023. Seth Godin is one of the top marketers of our generation. He is the founder of the altMBA, Squidoo, and Yoyodyne, one of the first internet companies. Seth Godin is a renowned author of dozens of international bestsellers. He writes one of the most popular marketing blogs in the world, and two of his TED talks are amongst the most popular of all time. In this episode, Hala and Seth will discuss: - Why work isn’t working anymore- Industrial Capitalism vs. Market Capitalism- New measures of productivity- What do the best jobs have in common?- Creating a culture of significance- What Seth learned from his project The Carbon Almonac- What jobs will be taken away by AI- Why we need high trust and high stakes work- How to avoid false proxies - And other topics…Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 20 bestselling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in several countries around the world.In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.Resources Mentioned:Seth’s Website: https://www.sethgodin.com/Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/Seth’s Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Seth’s Instagram: https://www.instagram.com/sethgodin/Seth’s Facebook: https://www.facebook.com/sethgodin/ Akimbo: A Podcast from Seth Godin: https://podcasts.apple.com/us/podcast/akimbo-a-podcast-from-seth-godin/id1345042626Seth’s book The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams-ebook/dp/B0BSPJ567TThe Carbon Almanac: https://thecarbonalmanac.org/LinkedIn Secrets Masterclass, Have Job Security For Life:Use code ‘podcast’ for 30% off at yapmedia.io/course.Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopifyMore About Young and ProfitingDownload Transcripts - youngandprofiting.com/episodes-new/Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/