Young and Profiting with Hala Taha

Alex Hormozi: The Value Equation, How To Make Offers So Good People Feel Stupid Saying No | E199

Alex Hormozi teaches people how to make every offer valuable. Through his company Acquisition.com, he shares his best practices for building world-class business ventures. Hormozi’s goal is to teach the younger generations how to successfully navigate this path. In Part 2 of this interview, Hala and Alex will do a deep dive into how to generate “100M offers.” Alex will also provide us with some practical sales and marketing tips including how to provide high-value to customers, the benefits of increasing your pricing, and choosing an ideal market.Topics Include: - Providing the highest value without lowering your price- Alex’s Value equation - The 4 primary drivers of value- People won’t buy something they don’t perceive as beneficial- What makes a good market?- Unlocking the scale of your business- Focusing on the vehicle that will give you the most return- Pursuing high-leverage opportunities- Eliminating your side hustles- If it’s worth doing, it’s worth doing right- Learning to get customers- And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful.Alex owns a portfolio of companies under his umbrella company Acquisition.com. As of 2021 Acquisition.com companies generate upwards of $85,000,000 per year in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar). He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.Resources Mentioned:Alex’s Website: https://www.acquisition.com/bio-alexAlex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/Alex’s Twitter: https://twitter.com/AlexHormoziAlex’s Instagram: https://www.instagram.com/hormozi/Alex’s Facebook: https://www.facebook.com/HormoziAlex/Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2Sponsored By: More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course

YAPSnacks: Get More Customers, Marketing Experts Share All | Alex Hormozi, Seth Godin, Jay Abraham, Kelly Roach

Several aspiring entrepreneurs are put off by the idea of marketing: what if people don’t want to buy my services? How do I reach the right customers? How do I keep my customers coming back? In this YAP Snack, we’re chatting with some of the biggest names in marketing - Kelly Roach, Jay Abraham, Seth Godin, and Alex Hormozi - about how to lock in your customers. They break down some of their tried-and-true marketing strategies, like conviction marketing, preeminent business, and targeting a smallest viable audience. They discuss the value of building trust with your customers and why you shouldn’t market your product to large groups of people when you’re just starting out. They also talk about how to position yourself as the leading authority in your field and why that attracts long-term customers. This YAP Snack is a MUST for any young entrepreneurs or people who are considering starting a business. Marketing doesn’t have to be scary! By the end of this episode, you’ll have a better understanding of how to meaningfully market your brand to the people who need it most. Topics include:- Kelly Roach’s Conviction Marketing Pyramid- Diversifying your marketing strategy - Establishing conviction - Permission marketing - Targeting a smallest viable audience - What is preeminent business? - Becoming the top authority in your industry - Alex Hormozi’s Value Equation-And other topics…Sponsored By: More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 

YAPClassic: Dan Schawbel Teaches the Art of Talent Stacking

Building your talent stack can give you a significant competitive advantage and accelerate your career! You don't need to be one of the best at something in order to succeed, because with talent stacking you can layer on skills - at various degrees of expertise - and use them together to stand out.This week, Hala’s talking to Dan Schawbel, a researcher and the author of 3 bestselling career books: Back to Human, Promote Yourself, and Me 2.0. Dan also hosts the 5 Questions with Dan Schawbel podcast, where he interviews some of the most successful humans in the world like Richard Branson, Condoleezza Rice, Gary Vaynerchuk, and more.In this episode, you’ll learn how Dan used talent stacking in the HR space to get ahead, why technology is breeding the loneliness epidemic, and why work-life balance is just a myth. You’ll also learn about Dan’s childhood and some of the difficulties he faced in school. Additionally, Dan will dive into the value of continuous learning and turning your pain into power. Topics Include: -Value of experience - Dan’s introduction to the research profession - How research has shaped Dan’s identity - Dan’s struggles with bullying and anxiety as a child - How Dan used his pain to fuel greatness- Dan’s experience working at EMC- Why you should align yourself with brands - Creating your own career - Building a personal brand - Why you should never stop learning new skills - Dan’s unique stack of skills - And other topics…Dan Schawbel is a researcher, career expert, keynote speaker, and New York Times bestselling author. He has led over 60 research studies, surveying over 3 million people in 26 countries. Dan has partnered with brands like Oracle, WeWork, and American Express. His writing has appeared in notable publications like TIME, The Economist, Forbes, and Harvard Business Review. His highly-rated online leadership and management courses have over 155,000 students and he has spoken at conferences such as The New York Times Dealbook Conference and Bloomberg’s Business of Equality Summit. Resources Mentioned:Dan’s Podcast, 5 Questions: https://podcasts.apple.com/us/podcast/5-questions-with-dan-schawbel/id1401344839 Dan’s Website: https://danschawbel.com/ Dan’s Books: https://danschawbel.com/books/ Dan’s LinkedIn: https://www.linkedin.com/in/danschawbel/ Dan’s Instagram: https://www.instagram.com/danschawbel/?hl=enDan’s Facebook: https://www.facebook.com/danschawbel/ Dan’s YouTube: https://www.youtube.com/channel/UCzZPYhfF7HoLTUJoXUHHHvA Sponsored By: Omaha Steaks - Visit OmahaSteaks.com use promo code YAP at checkout to get that EXTRA $30 OFF your order.Shopify - Sign up for a free trial at shopify.com/profitingThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendationsLightstream - Go to lightstream.com/yap and apply now to get a special interest rate discount and save even moreMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 

Alex Hormozi: From Soul-Sucking Job to $120M in Revenue, How Alex Changed his Mind and Built an Empire by Age 32 | E198

When we are faced with a decision, to choose stability versus a dream, our brain will convince us to play it safe. We typically let our fears and anxieties prevail. Instead of settling for what is good, we should focus on what will make our lives even better. To find success, Alex had to change his mindset of what success looked like. In 2013, Alex started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there, he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. In 2020, he transitioned from CEO to the owner/shareholder position in these companies and founded Acquisition.com as a way to invest his own wealth (both monetary and intellectual capital) into other businesses.With all this accomplished at just 33 years of age, Alex Hormozi is the definition of Young and Profiting. Alex will join Hala for an extensive 2-part interview. In this episode, they will discuss Alex’s come-up story and his philosophy on life, marriage, money, and so much more.  Topics Include: - Alex’s upbringing and come-up story- Giving up something good to go after something better- Why the concept of death is liberating- How a Facebook Ad workshop boosted Alex’s business- What you can do with a level 10 skillset, level 2 opportunity - How Alex began launching other people’s gyms- Why your life partner is critical to your success- The pros and cons of marrying your business partner- How Alex navigated his rock-bottom moment - How to operate people- The origin of acquisition.com Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful.Alex owns a portfolio of companies under his umbrella company Acquisition.com. He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.Resources Mentioned:Alex’s Website: https://www.acquisition.com/bio-alexAlex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/Alex’s Twitter: https://twitter.com/AlexHormoziAlex’s Instagram: https://www.instagram.com/hormozi/Alex’s Facebook: https://www.facebook.com/HormoziAlex/Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2YAPClassic: Robert Greene on Decoding the Laws of Human Naturehttps://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/Russel Brunson’s ClickFunnels: https://www.russellbrunson.com/hiSponsored By: Omaha Steaks - Visit OmahaSteaks.com and use promo code YAP at checkout to get that EXTRA $30 OFF your order.Castbox - Subscribe to YAP on Castbox todayLightstream - Go to lightstream.com/yap and apply now to get a special interest rate discount and save even moreShopify - Sign up for a free trial at shopify.com/profitingIndeed - Visit Indeed.com/YAP to start hiring now.More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course

YAPClassic: Steven Anderson Reveals The Secret To Amazon’s Rapid Growth

Amazon is one of the ten richest companies in the world, and its founder, Jeff Bezos is one of the five richest people in the world, with a net worth of over $120 billion. Founded in 1994, Amazon was the fastest company in history to reach $100 billion in sales. How did he achieve such massive success in less than 30 years of operation? Today, we’re getting an inside look at how Jeff Bezos approaches business from Steven Anderson, author of The Bezos Letters. Steven has over 35 years of experience in the insurance industry and he is a trusted authority on risk, technology, and innovation. In this episode of YAP Classic, Hala and Steven dive into the contents of The Bezos Letters, a collection and analysis of Jeff Bezos’ annual shareholder letters. They discuss some of the key strategies and lessons outlined in The Bezos Letters, like measuring your return on risk, adopting a ‘day one’ mentality, and using free cash flow as a primary metric for measuring your company’s success. They also talk about some of Amazon’s biggest failures and how Amazon encourages its employees to experiment and take risks. Topics Include: - Why did Steven write The Bezos Letters? - Innovation vs. experimentation - The value of failure - Amazon’s greatest failures - Being terrified of your customers - Strategic risks for growth - Why Bezos banned PowerPoint at Amazon - ROR (Return On Risk) - The risk of not taking risks - ‘It’s always day one’- The problem with judging companies by their profitability - Free cash flow as a primary metric - Steven’s secret to profiting in life - And other topics…Steven Anderson is a professional writer, speaker, and futurist. He is the co-founder and CEO of Catalyit, which simplifies technology for insurance agents. Steven’s insurance agency, The Anderson Network, is considered an industry leader in the field of insuring productivity, technology, and profits. He was named one of the original 150 LinkedIn influencers and he is a top 10 Global InsurTech influencer. His book, The Bezos Letters, has been featured on numerous podcasts and was included in Forbes’ list of the ‘Top 20 Books You Need to Read to Crush 2020.’Resources Mentioned:YAP Episode #75, Grow Your Business Like Amazon: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000487032512 The Bezos Letters & its accompanying resources: https://thebezosletters.com/ Steven’s Website: https://steveanderson.com/ Steven’s LinkedIn: https://www.linkedin.com/in/stevetn/ Steven’s Instagram: https://www.instagram.com/steveanderson/ Steven’s Twitter: https://twitter.com/SteveTN Steven’s Facebook: https://www.facebook.com/SteveTN Sponsored By: ClickUp - Sign up today at ClickUp.com and use code yap to get 15% offSabio - Visit sabio.la/YAP for a $1,000 scholarship towards the cost of their bootcamp at Sabio!JustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricingThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendationsShopify - Sign up for a free trial at shopify.com/profitingMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course

Scott Galloway: This Generation is Struggling, How America Went Adrift and What To Do About It | E197

Since the pandemic, the world has had to learn how to navigate change. Factors like political extremism, the Great Resignation, the market downturn, etc. have impacted everyone, especially young people. America has a problem with prioritizing the wealth of older generations and keeping young people from generating any wealth of their own. According to Scott Galloway, one of America’s leading crises is that it is filled with too many “young, broke, and alone males.” Scott Galloway is a bestselling author, NYU business school professor, tech startup veteran, and brand consultant. In his latest book Adrift, Scott examines the future of our nation and how we got here. He attempts to make sense of it all and offers his take on where we're headed and who we'll become.In this episode, Hala and Scott talk about what the American Dream has become, Scott’s view on work-life balance, and why the world is currently producing economically and emotionally unviable young men. Scott explains the detrimental effects that loneliness has on young people today. Additionally, he shares why he thinks the phrase “follow your passion” is misleading. Topics Include: - Don’t follow your passion. Find your talent. - The triangle of happiness: relationships, fitness, work- Why we aren’t as rich as our parents- Modern men are emotionally and economically unviable- The importance of investing in young people - Why marriage and birth rates are declining- Loneliness is an epidemic - How to navigate modern dating- Healthy masculinity- And other topics…Scott Galloway is an entrepreneur, best-selling author, public speaker, and host of the top podcast, Prof G Pod. He is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and UC Berkeley’s Haas School of Business. Resources Mentioned:Prof G Show: https://profgmedia.com/the-show/ Prof G Pod: https://profgmedia.com/the-pod/ Pivot Podcast: https://profgmedia.com/pivot/ Scott’s Blog: profgalloway.com  Scott’s Website: https://profgmedia.com/ Scott’s Books: https://profgmedia.com/books/Scott’s LinkedIn: https://www.linkedin.com/in/profgalloway/ Scott’s Instagram: https://www.instagram.com/profgalloway/?hl=en Scott’s Twitter: https://twitter.com/profgalloway?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Arthur C. Brooks: Cracking the Code to Happiness, The Biology of Intelligence, and Creating a Fulfilling Life | E192https://podcasts.apple.com/us/podcast/arthur-c-brooks-cracking-the-code-to-happiness/id1368888880?i=1000582872733Daniel Pink: Turn Regrets Into Gold, Understand Your Emotions, and Live Your Best Life | E189https://podcasts.apple.com/us/podcast/daniel-pink-turn-regrets-into-gold-understand-your/id1368888880?i=1000580638008Sponsored By: ClickUp - Sign up today at ClickUp.com and use code yap to get 15% offSabio - Visit sabio.la/YAP for a $1,000 scholarship towards the cost of their bootcamp at Sabio!JustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricingTitan - Head to Titan.com/YAP and get a free $25 investment into another one of Titan’s portfolios Shopify - Sign up for a free trial at shopify.com/profitingMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course

Hala Taha: How I Built A Personal Brand And Massive Following On LinkedIn and YAP Podcast (Creative Counsel Podcast)

The podcast world has blown up over the past decade, so the rules for podcasting have changed rapidly and significantly. How can a strong personal brand and social media presence improve your chances of gaining a large podcast following? Good news - The Podcast Princess has the answer!  Hala Taha, dubbed the “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on LinkedIn and she landed the January 2021 cover of Podcast Magazine. Her show was recently awarded a 2022 Webby Honoree and is currently on track to bring in over $1M in revenue in advertising sponsorship deals in 2022. In this episode, Hala joins attorney Brittany Ratelle on the Creative Counsel podcast to share big trends and opportunities in the podcasting space and dish on how Hala used battle-tested skills and perseverance to grow a nationally-ranked podcast from the ground up.  Topics Include: - What to do when your friends and family don’t “get” what you’re trying to do - Hala’s exact LinkedIn re-targeting recipe - What is happening with podcasting, YouTube, and long-form video - What a personal brand should be doing to elevate their offerings - How to overcome a scarcity mindset, especially in crowded fields - What you should (and shouldn’t) be doing in your podcast journey - How to monetize your podcast (with ads and beyond!) - And other topics… Brittany Ratelle is a lawyer who helps creators, creatives, and online entrepreneurs cut through the overwhelm of getting their businesses legally legit. She has a background in PR, marketing, and law and has helped hundreds of business owners easily navigate the process of protecting their businesses, like Brit+Co, Six Sisters’ Stuff, The Alison Show, The Bucket List Family, and YAP Media. She also hosts the Creative Counsel podcast, which helps creative entrepreneurs and influencers confidently grow and scale their modern brands.Resources Mentioned:Creative Contracts: https://creativecontracts.co/Creative Counsel Podcast: https://brittanyratelle.com/podcast#podcast Brittany’s Website: https://brittanyratelle.com/ Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-ratelle-a4563232/ Brittany’s Instagram: https://www.instagram.com/brittanyratelle/?hl=en Brittany’s Facebook: https://www.facebook.com/brittanyratellelaw/ Sponsored By: Shopify - Sign up for a free trial at shopify.com/profitingDelta Air Lines - Visit delta.com/travelwell to learn more.Swag.com - Go to swag.com/yap and get 10% off your orderTitan - Head to Titan.com/YAP and get a free $25 investment into another one of Titan’s portfoliosMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course

YAPClassic: Sheila Heen on Difficult Conversations and How to Discuss What Matters Most

"Hey, we need to talk..." -- if these words scare you, trust that you're not alone!Whether we’re dealing with an underperforming employee, upset with our spouse, or facing issues with a difficult client, we attempt to avoid difficult conversations every day. Healthy relationships are built around communication and transparency, so learning how to navigate tough conversations with less stress and more success can help optimize our relationships.Today we’re talking to Sheila Heen, professor at Harvard Law School and author of one of the most popular psychology books ever created, Difficult Conversations. In the book, Sheila outlines how to navigate tense and emotionally-charged conversations, something we all have to deal with in our lives at one point or another.Tune in to learn the three layers of difficult conversations and how to overcome each one of them, as well as the benefit of telling a third story to start your discussions off on the right foot. You'll also learn how to enhance the skill of receiving feedback by understanding the common initial reactions we all have when receiving negative feedback and how to deal with them in a positive way.Topics Include: - Getting involved in the Harvard Negotiation Project - Writing Difficult Conversations - How has Difficult Conversations been used since its publication? - Why did she write Thanks For The Feedback? - What is a difficult conversation? - Why do we avoid difficult conversations? - The danger of avoiding difficult conversations- Three layers of difficult conversations - Lessening blame and accusatory language - Exploring our emotional patterns - Anger is a secondary feeling - Reducing angry reactivity - Naming emotions vs. being emotional - Starting from the third story - Why do we have an issue receiving negative feedback?- Different types of triggers - Traits of people who are highly sensitive to feedback - Dealing with triggers and reactions - And other topics…Sheila Heen is a founder of Triad Consulting Group, a consulting firm dedicated to helping companies of all sizes improve their leadership, collaboration, and conflict management skills. Her clients include BAE Systems, HSBC, the Federal Reserve Bank, Merck, and the Bank of South Africa. She has spent 20 years with the Harvard Negotiation Project and she is the author of two bestselling books, Difficult Conversations and Thanks For The Feedback. Resources Mentioned:Triad Consulting Group: https://www.triadconsultinggroup.com/team/sheila-heen Sheila’s Books: https://www.stoneandheen.com/ Sheila’s LinkedIn: https://www.linkedin.com/in/sheila-heen-b8a59a6/ Sponsored By: LinkedIn Secrets Masterclass - Join Hala's 2-day LinkedIn Secrets Masterclass and use code PROFITING at checkout to get 55% off! yapmedia.io/courseShopify - Sign up for a free trial at shopify.com/profitingThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendationsDelta Air Lines - Visit delta.com/travelwell to learn more.Swag.com - Go to swag.com/yap and get 10% off your orderJustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricingMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 

Robert Cialdini: World’s #1 Influence and Persuasion Expert Shares All | E196

Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business world. In this episode, Robert and Hala discuss how to become a skilled persuader and why that matters in business. Robert breaks down the tactics to recognize when we are being influenced so we can defend ourselves against it and make the best decisions for ourselves. They also discuss Robert’s 7 universal principles of persuasion: reciprocity, liking, unity, social proof, authority, consistency, and scarcity.Topics Include: - How small changes in language can have big impacts on behavior - The ethics of persuasion- Why humans require mental shortcuts- The power of reciprocity- Why we shouldn’t downplay our favors- How kindness can help us retain employees- Rejection-then-Retreat Method- How to use the Liking Principle- The Joe Gerard Sales Method- Why Social Proofing reduces uncertainty- How to be perceived as an authority figure- Difference between being in authority and an authority- How can we use the scarcity principle in business?- The importance of appearing consistent - And other topics…Robert Cialdini is a Wall Street Journal and New York Times best-selling author, speaker, professor, and social psychologist who specializes in the science of influence. He has authored several books, and his latest book, Influence, is a new and expanded version of his classic international bestseller, which has been translated in over 30 languages and has sold over 5 million copies. As a keynote speaker, Dr. Cialdini has earned a worldwide reputation for his ability to translate science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”.Resources Mentioned:Robert’s Books: https://www.robertcialdinibf.com/Robert’s Website: https://www.robertcialdinibf.com/Robert’s LinkedIn:  https://www.linkedin.com/in/robertcialdini/Robert’s Twitter: https://twitter.com/RobertCialdiniRobert’s Instagram: https://www.instagram.com/teamrobertcialdini/Robert’s Facebook: https://www.facebook.com/robert.cialdiniInfluence by Robert Cialdini: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ref=sr_1_1?dchild=1&keywords=cialdini+influence&qid=1620080949&sr=8-1Sponsored By: The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendationsShopify - Sign up for a free trial at shopify.com/profitingSwag.com - Go to swag.com/yap and get 10% off your orderTitan - Head to Titan.com/YAP and you’ll get a free $25 investment into another one of Titan’s portfolios.JustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricingMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course

Hala Taha: How To Leverage LinkedIn To Grow Your Brand and Your Bank Account (The Action Academy Podcast)

Have you been sleeping on LinkedIn? Are you focusing most of your time on building your Instagram or Twitter following? If you don’t see the value of a strong LinkedIn profile, you’re behind the times! Hala Taha recorded, edited, and launched the first episode of Young and Profiting podcast herself. Through LinkedIn, she quickly built a team of volunteers and a massive following that eventually led to Young and Profiting earning the title of the #1 Education and Business podcast across all apps. How did she do it? In this episode of The Action Academy podcast, Hala dives into how she leveraged LinkedIn to promote YAP and why she focused her marketing efforts on LinkedIn. She talks about why it is crucial for young entrepreneurs and podcast hosts to build a community before launching their company or podcast. They also discuss how Hala snagged her first clients and mastered media buying for podcasts. Topics Include: - How Hala got her start on Linkedin - Hala’s early strategies gaining traction on Linkedin- The importance of content marketing - Hala’s experience in radio and blogging- Turning YAP into a movement - Collaborating with brands in exchange for Linkedin promotion - Media buying for podcasters - Starting YAP Media - Indicators of when you’re ready to start a new business or project- Building community before business - And other topics…Hala Taha is the host of Young and Profiting Podcast, frequently ranked as the #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.Brian Luebben is an entrepreneur, real estate investor, and podcast host. He built his first company, GreekBeats DJ/Entertainment, in college, which allowed him to graduate debt-free. He then made it to the top of a Fortune 500 company’s sale organization. He now hosts The Action Academy podcast, where he talks to seven, eight, and nine-figure entrepreneurs about how to earn freedom in life and business. LinkedIn Secrets MasterclassJoin Hala's 2-day LinkedIn Secrets Masterclass and use code PROFITING at checkout to get 55% off! yapmedia.io/courseSponsored By:LightStream - Go to lightstream.com/yap and apply now to get a special interest rate discount and save even more.Shopify - Sign up for a free trial at shopify.com/profitingThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendationsSabio - Visit sabio.la/YAP for a $1,000 scholarship towards the cost of their bootcamp at Sabio!Swag.com - Go to swag.com/yap and get 10% off your orderJustWorks - Take a look at Justworks' transparent pricing by visiting justworks.com/pricingConnect With Brian Luebbe: The Action Academy Podcast: https://www.actionacademypod.com/ Brian’s Website: https://brianluebben.com/ Brian’s Blog: https://brianluebben.com/blog/ Brian’s eBook, W2 To World Travel: https://brianluebben.com/w2toworldtravel/ Brian’s LinkedIn: https://www.linkedin.com/in/brianluebben/ Brian’s Instagram: https://www.instagram.com/brianluebben/?hl=en Brian’s Twitter: https://twitter.com/theactionpod?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course